Dear Friend,

Welcome to this Yeah, Yeah, Yeah, issue of CHAKRA^SM. In this Paperback Writer issue we want to give you The Word to get you to Twist and Shout and moving into action! We kick off with an exciting "opening track" which is sure to go straight to the top of anyone's chart with the announcement of a new face on the team as Marsha Freidman joins Third Eye! Come Together by Richard Courtney and George Cassidy looks at the business wisdom of the Beatles. Ever though using video in your marketing collateral was expensive and only for the big boys? Well, Hope Daily of Guerilla Media shares with us why video should be Here, There and Everywhere. Jason Fell gives us his tips to raise money in a tight economy in Money (That's What I Want). April was tax month and so it was in the 60's and we learn the story behind Taxman the 1966 classic by George Harrison. As always, no issue of CHAKRA^SM would be complete without a "Wise Quack" from The Donald this time with a little help from his friend John Lennon plus, Mr. Bevan gives us the benefit of his wisdom in his final thought.

- No you're not a Day Tripper, there is a theme running through this issue

Well, what are you waiting for?

Enjoy the Magical Mystery Tour!

Get reading CHAKRA - enjoy!

"Shout" - Our Latest Hit

Introducing Marsha Freidman

Just like the Fab Four, Third Eye surrounds itself with only the best and is therefore proud to "Shout" that Marsha Freidman is joining our group!

When the Beatles were on their way to American fame with their landmark appearance on the Ed Sullivan Show, [Sunday, February 9th, 1964] Third Eye's newest team member Marsha Friedman was a teen-age hipster who spent her time sneaking into jazz clubs to see the likes of Thelonius Monk and Sonny Rollins.

[ read more ]

Come Together: The Business
Wisdom of the Beatles
by Richard Courtney and George Cassidy

In this excerpt from their new book Come Together: The Business Wisdom of the Beatles, authors Richard Courtney and George Cassidy discuss how Paul did what every good leader tries do with a failing enterprise, change the strategy to save the business.

When the company begins a downward spiral, someone must take control. That person must have the best interests of the company as top priority, and the welfare of the members as a secondary focus. However, there are limits to what that person can accomplish if he attempts to manufacture a return to the good old days, especially from the top down. Esprit de corps must come from shared goals, and new circumstances call for new ways of working--and new ways of leading.

[ read more ]

Here, There and Everywhere:
or Why Should You Use Video?
by Hope Daley

Video has dominated entertainment, advertising and living rooms for the last 80 years. Now video is rapidly taking over the internet and cell phone markets as well, not only changing the way we entertain ourselves but also the way we communicate and do business. Even though we have new, innovative and ever evolving ways to watch videos, the video itself has not changed much. Proof positive video has not only staying power but is the best and most relative way to communicate, experience, and send your message. It's fun, enjoyable, and engaging, the most important thing is it requires little or no effort from the viewer.

[ read more ]

"Money (That's What I Want)"
Tips to Raise Money in a Tight Economy
by Jason Fell

From purchasing equipment to paying a web developer and beyond, the costs of launching a business can quickly add up. So can growing a business. Let's face it, hiring skilled people and investing in the right technology doesn't come cheap, either.

Unless you're independently wealthy, entrepreneurs usually have to hit the banking and investor circuits in search of loans and other startup funds.

It can be a tough task, especially when the credit markets freeze up like they have during the recession.

[ read more ]

"Taxman" - nothing changes!

"Taxman" is a song written by George Harrison and released as the opening track on The Beatles' 1966 album Revolver. Its lyrics attack the high levels of progressive tax taken by the British Labour [US Democrats] government of Harold Wilson.

[ read more ]

"With a Little Help from My Friends"
Third Eye founder named SW FL Power Player

In its April issue, Gulfshore Business Magazine named Third Eye CEO, Karl Gibbons, as one of the 54 most influential forces in the region's business community. When asked to comment Karl just smiled and said "Oh, I get by with a little help from my friends, Mmm, gonna try with a little help from my friends Ooh, I get high with a little help from my friends. Yes I get by with a little help from my friends,with a little help from my friends"

"With a Little Help from My Friends" - Lennon & McCartney - 1967, Sgt. Pepper's Lonely Hearts Club Band

Well.......did you enjoy it? Was it helpful? Please email and let us know. We are always pleased to hear from you especially if you found something in CHAKRA that's prompted you or your client to try a new approach or adopt a new idea in business.

Tell us about your challenges and successes - we are always looking for interesting articles and guest writers to feature in upcoming issues of CHAKRA.

"The End" ("The End" - McCartney - 1969, Abbey Road)!

Regards,



Adrian Bevan & Karl M. Gibbons

Third Eye Management

    

In this Issue

• "Shout" - Our Latest Hit
• "Come Together" - How Paul McCartney Tried to Reinvent the Beatles "Here, There and Everywhere" or Why Should You Use Video?
• "Money (That's What I Want)" -Tips to Raise Money in a Tight Economy
• "Taxman" - Nothing changes!
• "With a Little Help from My Friends" - Third Eye founder named SW FL Power Player
• Wise Quacks
• Events
• Final Thought

Wise Quack from The Donald and John Lennon

"As usual, there is a great woman behind every idiot" - thank you John

Events

TEM - Proud Supporters of

Final Thought
by Adrian Bevan

Do You Want To Know a Secret? - Your Business e-mail Address and Business Card

Do you realize that people judge you by your e-mail address? Well, a recent survey by USA Today found that 82% of respondents judged people negatively because of their e-mail address. If you are one of many who have an aol, yahoo, Comcast, or gmail address that you use for business purposes then you should really consider your own business domain name to be taken seriously by a lot of your prospective customers. A non-business e-mail address may be the reason you get No Reply.

Does your business card have Vistaprint on the back? Does it have nothing on the back? Is it on the lowest quality card stock you could find? It you answered "yes" to any of these questions then you are not creating the right impression of you and your business. If you answered "yes" to all of these questions I suggest you visit your nearest printer and remedy the situation!

Remember, first impressions count, and that applies to your business card and your e-mail address.

"Do You Want To Know A Secret?" Lennon & McCartney - 1963 Please Please Me

"No Reply" Lennon & McCartney - 1964 Beatles for Sale