Dear [member_name_first],

Welcome to CHAKRA packed with great interviews, information and stuff to help inform and improve you and your business. In this issue we explore Gross National Happiness; Hope Daley shares her DALEY DOSE, Jamillah Warner talk's sex and priorities, Ivan Walsh helps us get started on a social media policy and Marsha Friedman helps us understand the real ROI of PR. Last, but by no means least, no issue of CHAKRA would be complete without a "Wise Quack" from The Donald and a "Final Thought" from Mr. Bevan who has taken to speaking in Chinese!

Well, what are you waiting for?

Get reading CHAKRA - Enjoy!

Gross National Happiness -
the management of happiness

The term "gross national happiness" (GNH) was coined in 1972 by then Bhutan's King Jigme Singye Wangchuck, who has opened Bhutan, described by many as the last Shangri-La, to the age of modernization. He used the phrase to signal his commitment to building an economy that would serve Bhutan's unique culture based on Buddhist spiritual values. At first offered as a casual, offhand remark, the concept was taken seriously, as the Centre for Bhutan Studies, under the leadership of Karma Ura, developed a sophisticated survey instrument to measure the population's general level of well-being. The Bhutanese grounding in Buddhist ideals suggests that beneficial development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other. The four pillars of GNH are:

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Video marketing tips from Hope Daley - video, TV and media expert shares with us her prescription for making it happen! Click the video below.

I've heard this my entire life: "A rising tide raises everything in the ocean." It's true for life, and it's true for business. Every untapped resource is an idea left on the table, a skill set ignored, an untouched opportunity - and that's bad for business.

Battle of the Sexes

In "The State of Women-Owned Small Businesses Is Strong, But Could Be Stronger," Anita Campbell highlights a report released by American Express OPEN earlier this year. It demonstrates the impact that women have in the business sector. Anita says,

"The 8.1 million women-owned businesses would leave a huge hole in the U.S. economy if they disappeared tomorrow. Women-owned businesses account for more than $1.2 trillion in revenues annually. They employ more people than the entire population of Switzerland-7.7 million people."

Women have an impact on business, and since we are a part of the same global (and in this case national) economic team, that's good news for everyone. Our piece of the pie has continued to rise but it's still not proportionate to our place on the planet. Women are roughly 50 percent of the American population, but according to the State of Women-Owned Businesses Report by American Express OPEN, only 28.9 percent of businesses are owned by women (that is an increase from 25.9 percent in 1997).
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For small business owners, creating a social media policy is an effective way to help your employees interact with customers, clarify your marketing messages and protect your credibility online. Let's look at how to create a social media policy.

What Is a Social Media Policy?

Here's one definition:

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Understanding the Real ROI of PR

If I had a nickel every time a CEO or marketing executive asked me how many more sales they'd make by using PR, Bill Gates would be jealous of my island-sized yacht.

In order to answer that question, however, it's important to understand the fallacy on which it's based. So, let me ask you a few questions.

Do you like to be at the receipt end of obvious sales efforts? When you walk into a department store to shop for a new pair of slacks, are you hoping the salesperson on the floor finds you quickly? Do you watch TV in anticipation of all the cool commercials you'll see? When you drive down the highway, are you excited when you see all the billboards dotting the skyline?

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Well.......did you enjoy it? Was it helpful? Please email and let us know. We are always pleased to hear from you especially if you found something in CHAKRA that's prompted you or your client to try a new approach or adopt a new idea in business.

Tell us about your challenges and successes - we are always looking for interesting articles and guest writers to feature in upcoming issues of CHAKRA.

All the team at Third Eye wish you all a Merry Christmas and a Happy and Prosperous New Year!

Regards,



Adrian Bevan & Karl M. Gibbons

Third Eye Management

     

In this Issue

• Gross National Happiness
• DALEY DOSE
• Did You Know.........?
• Sex & Priorities: Do They Matter in Business?
• Social Media Policy
• 4 Tips for Obtaining PR in Newspapers & Magazines
• Wise Quacks from The Donald
• Events
• Final Thought

Wise Quack from
The Donald

"There are so many men who can figure cost, and so few who can measure values".

Events

TEM - Proud Supporters of

Final Thought
by Adrian Bevan

It's all Chinese to me!

Take a look at what China is up to;

• China has 19% of the world's population, but consumes
• 53% of the world's cement
• 48% of the world's iron ore
• 47% of the world's coal and the majority of just about every major commodity.
• In 2010, China produced 11 times more steel than the United States.
• China made and sold 18 million vehicles in 2010 - a new world record.
• There are more pigs in China than in the next 43 pork producing nations combined.
• China currently has the world's fastest train and the world's largest high-speed rail network.
• China is currently the number one producer in the world of wind and solar power.
• China currently controls more than 90% of the total global supply of rare earth elements.
• In the past 15 years, China has moved from 14th place to 2nd place in the world in published scientific research articles.
• China now possesses the fastest supercomputer on the entire globe.
• At the end of March 2011, China has accumulated US$3.04 trillion in foreign currency reserves - the largest stockpile on the entire globe.